The trick is to alternate the emotional impact so as to give the audience an emotional roller coaster ride.

The track for the ride is your ribbon of facts, information and practical suggestions for action.

The humps and dips are provided by

• anecdotes for relating to your audience,
• structure for a logical flow
• humour for an emotional change of pace;
• touching memories to draw in your listeners;
• thoughtful quotes,and
• lots of personalization such as, "all of us in this room..." or "those of us who..." or "each and everyone of you...".

Keeping to your time is critical. The audience will forgive a multitude of sins; but, never speaking too long.

AND ALWAYS, leave them on a high, reaching beyond their present level.